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Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them

by Michael Silverstein,Neil Fiske

ISBN 13: 9781591840800

Format: Hardcover (320 pages)
Publisher: Portfolio
Published: 29 Dec 2004
Other Format: Illustrated

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Trading Up : Why Consumers Want New Luxury Goods - and How Companies Create Them

by Michael J. Silverstein,Neil Fiske

ISBN 13: 9781591840701

Format: Illustrated (320 pages)
Publisher: PORTFOLIO
Published: 02 Aug 2008
Other Format: Hardcover

Save for later